Awesome lifestyle photography is a long-cherished dream for many photographers. Do you get amazed by the candid photos you see online? You should. Because these candid photos have an X factor that grabs people’s attention in no time. In photography diction, we call it lifestyle photography.
No one can ignore the appeal of lifestyle photography if it is taken properly. Well, it is easier said than done. If you are enthusiastic and want to know how to become a lifestyle photographer then read this article. I have brought a bunch of tips and tricks of lifestyle photography to the table. So, shall we get started?
Well, there is no better way than starting something with its definition. So, what does lifestyle photography mean? In short, lifestyle photography focuses on taking photos of people in different situations of real-life events. So, lifestyle shooting mainly takes people’s emotional reactions like laughter, surprise, joy, etc.
The aim is to share life stories and motivate people in different life circumstances. Be it a wedding ceremony, a birthday party, or any social gathering.
What is Lifestyle Photography?
However, the goal is to show the subject in the best light. Therefore, it places multidisciplinary photography together in one place. A lifestyle photographer is more than a usual photographer who doesn’t merely shoot photos but creates stories. He is essentially an expert in other genres of photography as well.
Because the term “Lifestyle Photography” by itself is holistic. By holistic I mean it covers a whole range of photography techniques and genres. So, while shooting lifestyle photography you have to be creative and highly proficient.
Types of Lifestyle Photography
Lifestyle photography covers a large part of the overall photography genre. Examples of lifestyle photography are lifestyle fashion photography, lifestyle travel photography, lifestyle wedding photography, business lifestyle photography, lifestyle real estate photography, lifestyle product photography, e-commerce photography, lifestyle family photography, and so on.
Lifestyle Photography Tips and Tricks
Ever wonder how photographers capture those amazing everyday scenes? Today, we’ll share some easy tips to help you take stunning lifestyle photos!
01. Use Multiple Viewpoints
No other genre of photography can reach the level of lifestyle photography when it comes to naturality. The common criteria of this type of photography are full of naturalness, abruptness, and unexpectedness of actions. So, as a photographer, your target should always be to click the most natural pose.
To get the best output you should take multiple viewpoints. In lifestyle photography, it is not easy to get the best photo in one click. You have to try different angles to get your desired result. Take the same photo from the bottom, up, or from sideways. Use your creativity to get what exactly you want.
02. Capture Before, While, and After-The-Moment Photos
About lifestyle photography what I believe is the best moments are continuously happening. They say “Life is what is happening now”. To capture those you don’t need to wait. Yes, good things indeed happen only to those who wait. But in lifestyle photography, good things are constantly happening. Just be present and keep shooting.
Capture before, while, and after-the-moment photos. Well, some of the photos may not be up to the mark which you can delete later. But, in between the average photos, there will be a good collection of stunning pictures.
So, the technique here is, to keep abreast of the situations. The photos you are taking are very important for your customers. So, try your level best to shoot every bit of that particular period.
03. Practice While Traveling
Traveling is a great opportunity for you to practice lifestyle photography. Traveling gives you a range of real-life moments. You can experience lifestyle photography up close. Take shots while roaming around. Have a little chat with the people of the places you visit then take pictures.
By this, you can connect your imagination and techniques with their lifestyle. As a result, you will get more authentic images. Moreover, you can maintain a lifestyle photography blog. Therefore you can write about what new things you are learning.
04. Let Bygones Be Bygones
I have already said that in lifestyle photography you always have to be in the present. While shooting lifestyle photos, sometimes you may think that you have missed a crucial moment to shoot. And now you want the subjects to repeat the pose. Do not try to do this. Just let it be. Because it will ruin the naturality.
Besides being unnatural the photos will look planned and the lack of emotion will be apparent. So, it will be a poor decision to repeat any particular moment. On top of that, you have to remember you are shooting family’s good times. And, some members cannot do the same thing again. So, let it go and focus on the next shot.
05. Use Daylight As Much As You Can | Lifestyle Images
Naturality is the lifeline for lifestyle photography. And there is no alternative to natural light. So, while shooting lifestyle pictures, try to keep everything natural. Do not use artificial lights as long as you can. Go for artificial lights only when you desperately need them.
Otherwise, natural light is the best option. Most of the famous lifestyle photographers tend to use natural light more. They admit that there is no alternative to natural light.
06. Keep The Camera Ready
Shooting photos of people is trickier than shooting products. You do not know when a person will start doing something new in a new circumstance. You may not get time to adjust your camera settings for shooting. So, in commercial lifestyle photography, you have to keep your camera ready all the time.
Know about the best cameras to shoot
07. Try Several Lenses
Lifestyle photography doesn’t require any specific kind of lenses. I mean, there is no specific camera lens that works best for lifestyle photography. So, you can use any convenient lens. In lifestyle photography, you have to shoot both from up close and afar. In my view, you should use the lens you are already habituated with. Because you can easily customize this whenever you need it.
08. Discuss With Your Client & Create Your Shot List
For professional photographers, it is a basic thing to remain connected with their clients. When it is lifestyle photography it becomes more crucial to have a good connection with the models. You should know them well beforehand. When you are taking a lifestyle photoshoot at home, build a good relationship with your client. Try to have a close idea about their hobbies, and motto of life.
The best way to do this is to discuss it with them. Observe what they are listening to, and how they spend their family time. Get a little deeper into their family lives. Ask what they like or dislike. Therefore, you can create a comfort zone with them. Having a comfort zone is important in lifestyle photography. Besides that, a discussion will allow you to know their demands.
As soon as you have a chat with your clients, you should know what they want. To accomplish their demand, you can create a shot list. A shot list will help you to execute the whole photo shooting session successfully. You can make the list according to the interest they show during a discussion.
09. Choose A Photography Destination | Lifestyle photography
Usually, people choose their home to shoot lifestyle photography. But you can give this kind of photography a more realistic look by shooting at their favorite cafe, shops, parks, university campuses, etc. As lifestyle photography is situational photography, this type of location can be a good option.
10. Delight in Disorder
Image source: Learn compact appliances
Yes, you read it right. Cleanliness is good but not always. In lifestyle photography like Robert Herrick, you have to find delight in disorder. A stuffy room with spilled juice on the floor, and scattered socks and books looks more vivid than a tidy room.
A disordered room bears the sign of children’s playfulness. On the other hand, a neat and clean house looks more like a newly bought house. A house like this feels blunt and disconnected from emotion or memories. So, do not try to be over-clean. Just let things be as they are.
11. Use The Environment
The environment has an important role to play in any kind of photography. Usually, lifestyle photographers want close-ups of people’s lives. In doing so, they sometimes forget to use the environment. Take your clients where they love to spend time with their close ones. Use the environment of that particular place.
Pay attention to the details like a hairpin, and artistic dresses. Or a child holding its father’s finger in sleep, a child playing with toys. These small details along with the environment create stories. Sometimes, we see that we need to change the background or remove it because the environment is not supportive. So, while using the background keep it relevant.
12. Take Motion Pictures
Children always remain busy running to and fro. Some children cannot stand still for a minute in one place. And this is a good opportunity for you to shoot pictures while they are moving. Motion pictures are best when taken perfectly.
So, try to click children when they are climbing trees, or sliding in stair railing. Or click while they play hopscotch, hide and seek, freeze tag, freeze, dance, etc. When they are busy with games you get the most realistic lifestyle pictures.
13. Give Your Client Freedom of Choice
Do not over-instruct your client. Lifestyle family photography posing is all about being candid and natural. Let your clients do what they love. Give them enough freedom so that they become as they feel comfortable.
The mother may want to feed her baby and the father may want to make coffee in the kitchen. Or they both can prepare meals together. I don’t find any valid reason to stop them. I would rather say allow them to do so. The feeling of freedom will get the best poses out of them.
14. Stay Innovative
Image source: Flipp
If you ask ten photographers separately to shoot an open sky, you will find ten different viewpoints. Because we don’t think alike. As an individual photographer, you also have to be different with every shot. Keep changing your perspectives. In lifestyle photography, there is no way to be boring and cliche.
You should not try the same pattern again and again. I would suggest you not fall into the trap of the habit loop. Your photos should look as though three different photographers have taken them.
15. Give Directions
Giving freedom is necessary but some people need proper instructions. In that case, you should provide them with enough instructions. Make them comfortable in front of the camera. Very few people feel easy while posing for a photograph. Talk to them, tell them how to feel at ease, and make them relaxed.
A proper direction can give you the best result. If you take a beautiful photo, it will automatically touch the heart. I strongly feel that lifestyle photography is the closest to the heart of the people. They frame what they cherish, what they live for.
So, it becomes the most valuable treasure to them at the end of the day. Someday these will make them laugh, cry, and retrospect. So, while shooting lifestyle photography be professional and enjoy every bit of it to the fullest.
Miscellaneous Advice
Camera settings for lifestyle photography are almost the same as other photography genres. Just always keep your camera gear ready. Stay authentic in your professional life. Have some strategic plan for the whole session. Moreover, taking good photographs is not enough.
After that take image post-production service if necessary. You may need color correction for the photographs you are taking. Try to anticipate the logical conclusion. For example, you have to guess what is coming next from your subjects. Ultimately you have to accept reality and appreciate the imperfections.
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Conclusion
I would like to conclude, quoting James Thurber, the great American cartoonist, and writer. He said, “Beautiful things don’t ask for attention”. And this is what I believe.
If you take a beautiful photo, it will automatically touch the heart. I strongly feel that lifestyle photography is the closest to the heart of the people. They frame what they cherish, what they live for. So, it becomes the most valuable treasure to them at the end of the day.
Because these photos are not mere images of their daily life. They comprise the precious memories of their everyday life. Someday these will make them laugh, cry, and retrospect. So, while shooting lifestyle photography be professional and enjoy every bit of it to the fullest.
